Design, Tech, Whiteboards | 11 Ottobre 2018

A model is only as good as its story

Models on their own are unreliable. Utterly pointless. Too often, we see misleading decisions being made from that spike in an excel line graph or the absolute value from a financial model. But models are only a simplification of reality. A reflection of history. A benchmark or an anchor for future predictions.Models are powerful when they’re showcased in a story — contextualising...